Associate Director, Programmatic
The Judge Group Inc.

Location: New York City, NY
Description: Our client is currently seeking an Associate Director, Programmatic

Key Responsibilities

• Provide programmatic leadership to Associate Directors, Managers, and junior staff.
• Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
• Continuously expand the knowledge base and improve our Programmatic offerings.
• Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
• Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
• You will develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting.
• Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 7+ Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
• Hands-on experience with ad technologies including data management platforms, DSP's, SSP's, ad-verification, and third-party data providers is required.
• Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
• Practical experience with ad-serving solutions, tag management and operations is a strong plus.
• Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
• Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.

Contact: rkumar03@judge.com

This job and many more are available through The Judge Group. Find us on the web at www.judge.com

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