Director, US Region Marketing
Becton Dickinson NA

Job Description Summary

Job Description
We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

RESPONSIBILITIES:

The Director, US Region Marketing is responsible for supporting revenue and margin growth of ~$10B in combined US Region (USR) products and services through the development and execution of comprehensive ONE BD value offers and solutions. The position will report directly into Sr. Director, US Region Strategic Marketing and work in close partnership with the Strategic Customer Group (SCG), Business Unit (BU) marketing teams, and our collective USR Marketing functions to ensure short and long-term growth objectives for the USR.

The role will oversee USR strategic content and customer related needs across USR marketing functions and business partners to support achieving commercial and marketing objectives. This includes the following responsibilities:

• Develop content and communications across USR Marketing functions and strategies
• Clinical Solutions - Assessments, Training and Education
• Digital - Account Based Marketing / campaigns, lead mgt, etc.
• Trade shows & events - themes, content
• Pricing & Contracting - why BD, renewals
• Value Offers - Cross-BU, HOB management, RN Advance, Sustainability,
• Functional excellence - BD way of marketing content needs
• Standardized USR communications - discontinuations, supply updates, internal campaigns, various updates
• Consolidate USR market insights including market trends / market data / US Region WAMGR to define strategic implication and determine underlying market growth for US Region
• Support brand sentiment work including NPS (net-promotor score) - coordinate w/SCG on strategic implications
• Partner & execute with SCG on marketing support / needs broadly spanning all SCG functions (notably HSVPs, Clinical Transformation, Gov't)
• Execute against strategic planning (e.g. annual marketing plans, ASR development)

Specifically, the role will be responsible for the following functions and will support a team of 3-5 associates:

• USR Commercial Strategies
• USR content and communications
• Market Insights / Data

GENERAL LEADERSHIP:

• Effectively partner and collaborate to drive key strategic and tactical marketing initiatives
• Collaborate with SCG & BU Clinical Leadership to coordinate region-wide initiatives and drive execution
• Partner and collaborate across BUs as needed to drive key strategic initiatives
• Manage and optimize expense budgets to achieve business goals and objectives.
• Drive effective associate engagement including rewards & recognition
• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• Be agile and perform other related duties as assigned by the Sr. Director, US Region Strategic Marketing
• Flexibility to travel within US to other BD locations and customer sites up to 25% of the time.

EDUCATION/EXPERIENCE:

• BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.
• A minimum of 10 years of relevant Marketing experience in medical device and/or Life Science market is required with demonstrated success customer centric communication, collaborative strategic planning, and omnichannel engagement.
• A minimum of 3 years of Marketing Management; leading others in Marketing is required.
• A minimum of 3 years of experience leading teams.
• Sales experience is preferred.
• Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.
• Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
• Solid business acumen and knowledge of clinical and/or laboratory market environment.
• Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Excellent presentation and communication skills for a wide variety of audiences.
• Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
• Strong leadership skills with an ability to set a vision, lead change and to motivate others.
• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.

Click on Apply if this sounds like you!

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location
USA NJ - Franklin Lakes

Additional Locations

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