Global Marketing Director, Acute Care
Becton Dickinson NA

Job Description Summary
The Global Marketing Director, Acute Care is responsible for driving profitable growth of the Acute Care portfolio through the development of comprehensive commercial and product marketing strategies and execution of tactical marketing plans and programs. The position will lead global marketing for the platform, work closely with US Acute Care sales leadership, and regional commercial leaders. In addition, they will lead the marketing competencies for portfolio management, commercial excellence in GPDS, product launch and life cycle management, within the global and regional teams. As the Marketing lead, this individual will be a member of the Acute Care Platform Leadership Team, drive decisions across the cross-functional team, and engage in critical decisions and prioritization across operations, sustaining engineering, NPD, supplier management and sourcing.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Job Description Summary

The Global Marketing Director, Acute Care is responsible for driving profitable growth of the Acute Care portfolio through the development of comprehensive commercial and product marketing strategies and execution of tactical marketing plans and programs. The position will lead global marketing for the platform, work closely with US Acute Care sales leadership, and regional commercial leaders. In addition, they will lead the marketing competencies for portfolio management, commercial excellence in GPDS, product launch and life cycle management, within the global and regional teams.

As the Marketing lead, this individual will be a member of the Acute Care Platform Leadership Team, drive decisions across the cross-functional team, and engage in critical decisions and prioritization across operations, sustaining, NPD, supplier management, and sourcing.

Acute Care Strategy

• Develop Platform Business Plans including setting of revenue objectives, profit objectives and identification of key success factors for global growth
• Partners with the VP/GM to develop and complete the Annual Strategic Plan for multiple markets
• Communicates business strategy and status updates to major audiences (key clinicians, corporate officers, and field selling organization)
• Hires, develops, and retains marketing staff

New Product Development

• Lead global innovation, new product development, new business development strategy
• Assess market opportunities of core and adjacent space
• Oversee Product Managers in financial models, product development projects, and launch preparation
• Voice of customer ideation / validation

Global Marketing Plan and Execution (US and international)

• Execute key strategic initiatives including targeting, positioning, value proposition, and pricing
• Maintains close communication with regionals, countries, and the US sales management team to ensure execution of platform marketing plans and objectives.
• Provide sales tools to ensure consistency in delivery and execution

We are seeking a strong marketing leader with extensive experience (7-10 years) in the medical device industry. MBA preferred, but not mandatory. Key to success in this role will be the ability to work cross-functionally and across geographies. Must have both strong upstream and downstream Marketing experience.

The successful candidate will also have:

• Strategic mindset, result orientation, high level of personal accountability, growth mindset.
• Excellent experience in strategic marketing, product marketing, and strategic planning.
• Strong commercial and analytical acumen.
• Capacity to navigate ambiguity and uncertainty, growth mindset and resilience in the face of obstacles.
• Proven track record of successfully launching new products.
• Ability to coach and develop a team.
• Advanced communication and presentation skills with the ability to effectively communicate complex concepts to foster understanding.
• Excellent interpersonal and collaboration skills, ability to influence without authority, diverse cultural perspective, and global mindset.

Location and Travel:

• Covington, GA, USA office
• Travel 30-40%

Click on Apply if this sounds like you!

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location
USA GA - Covington BMD

Additional Locations

Work Shift

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