Global Marketing Manager (Hybrid)
Becton Dickinson NA

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Summary

The Hazardous Drug Solutions (HDS) team is passionate about protecting healthcare workers globally by providing products and technology solutions to enable the safe preparation and administration of hazardous drugs. As the innovator and leader in the space, BD's portfolio of HDS Products is recognized for their outstanding performance and ease-of-use. The HDS business has global revenue of ~$150M with double-digit growth expectations in the near term. The HDS platform is part of BD's Medical Delivery Solutions (MDS) business unit, which at >$4B is the largest of BD's business units.

Responsibilities

The Manager of Global Marketing role will be accountable for driving growth and performance for BD's global portfolio of Closed System Transfer Devices (CSTDs), including the BD PhaSeal and PhaSeal Optima product portfolios. Responsibilities include driving global revenue, meeting key business objectives, completing market crafting campaigns, evolving current go-to-market tactics, and handling product lifecycle. This complex role offers exposure to a variety of global cultures, a creative outlet to develop commercial marketing content, and the responsibility to lead a product portfolio strategy including:

• Develop and maintain a deep understanding of customer needs, clinical applications and market dynamics in the hazardous drug preparation space with a focus on hospital pharmacy
• Establish relationships and work collaboratively with regional teams across the world to drive and accelerate sales efficiency, understand forecasts, and direct effort to have the greatest overall impact on company results
• Develop and implement global launch plan to support near-term global launches in key markets including countries in Asia and Europe
• Make recommendations to senior leaders on product lifecycle management strategies in conjunction with budget administration of P+L for product portfolio
• Develop, deploy, and measure the impact of marketing campaigns and market shaping activities
• Develop creative sales and training materials, collateral, guides, and tutorials as needed
• Monitor competitor products, sales, and marketing activities
• Develop and implement marketing plans and strategies that engage customers, build awareness and grow revenue
• Clearly communicate project value to BD with high level leadership collaborators; provide recommendations on path forward with a strong bias towards financial results, product quality, and customer impact
• Establish and maintain positive relationships with both internal and external collaborators, including current and potential customers

Education and experience

Required

• Bachelor's degree in Marketing, Business, or Technical Discipline
• MBA/Master's degree preferred
• 3+ years of experience in marketing or product management
• Medical device industry experience highly preferred
• Experience meeting and interacting with customers to uncover insights and build relationships
• Experience presenting to leadership, customers and/or sales team members
• New product or campaign launch experience (domestic or international)

Nice to Have

• Product or portfolio management experience either in marketing or R&D
• Experience setting pricing strategies
• Product or portfolio management experience
• Campaign development and execution
• Develop and implement marketing plans
• Experience working with customers in Pharmacy or Nursing industries

Competencies

• Proficiency with Microsoft Word, Excel & PowerPoint.
• Detail oriented
• Confirmed ability to "lead without authority" and influence others in a matrixed organization
• Able to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays.
• Demonstrated ability to meet tight deadlines in an environment of challenging priorities. Confirmed ability to work in high-paced environment and routinely work on multiple tasks with multiple people while efficiently prioritizing
• Excellent communication, presentation, and writing skills
• High integrity and ethics and strong fit with BD values

Travel

• Passport and willing to travel internationally up to 20% of the time, including within the first 3 months of hire.

Schedule

• The incumbent needs to be comfortable working with international colleagues located in different time zones.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Required Skills

Optional Skills

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Primary Work Location
USA NJ - Franklin Lakes

Additional Locations
USA CA - San Diego (IDS)

Work Shift
NA (United States of America)

At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You .

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information
112 300,00 $ - 185 400,00 $ USD Annual

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