Marketing Insights Researcher, Reality Labs
Meta

Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together. We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within the Wearables Pillar who will be an integral part of the Marcom and PMM Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business results/impact, and an orientation toward strategic thinking to drive product/brand outcomes. The candidate should have experience in building strong cross-functional partnerships, insights, and strategy for software and content products that facilitate experiences in a physical hardware device. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

Marketing Insights Researcher, Reality Labs Responsibilities:

• Develop a holistic learning agenda (in collaboration with other Understand functions such as UXR, Product Data Science, Marketing Decision Science, etc.) for the Wearables pillar.
• Design and execute innovative and creative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, campaign development, and content development.
• Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
• Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
• Collaborate proactively and effectively with a broad variety of partners.
• Work well in a dynamic and fast-paced environment.

Minimum Qualifications:

• Effective communication and presentation skills with a proven track record of delivering concise, executive level syntheses to influence business decisions and strategies.
• Extensive experiences in leading insights-driven campaigns/product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making.
• Skill to think holistically in addition to technically/analytically.
• 8+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (sampling, weighting, data cleaning, regression, etc.).
• Problem-solving and prioritization experience to move from blank slate to a research problem matched with a sound methodological approach.

Preferred Qualifications:

• Experience working with and conducting research on wearable technology.
• Experience with physical products is preferred (in contrast to software)
• Experience in brand building and brand strategy development

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