Marketing Specialist
Binghamton University, State University of New York

Category:: Professional
Subscribe::
Department:: University Communications & Marketing
Locations:: Binghamton, NY
Posted:: Oct 4, 2024
Closes:: Open Until Filled
Type:: Full-time
Ref. No.:: 01491
Position ID:: 181765

About Binghamton University:

Binghamton University is a premier public R1 research institution in the State University of New York (SUNY) system that unites more than 130 broadly interdisciplinary educational programs with some of the most vibrant research in the nation. Our unique character - shaped by our mission, outstanding academics, facilities, and community life - promotes extraordinary student success, research, and service; Binghamton University is where our students, faculty and staff thrive.

Working at Binghamton University is more than about having a great job - it is about having the opportunity to flourish in an exciting, engaging environment. Our faculty and staff appreciate Binghamton's collegial and inclusive culture and its commitment to excellence, education, innovation and civic engagement. Our diverse campus community contributes to our success.

Binghamton merges rigorous academics, distinguished faculty, exceptional staff, and ultramodern facilities to engage and challenge its 18,000+ students. The high-achieving Binghamton student body also represents a great diversity of life experiences, from first-generation college-goers to international students. Beyond their talent, these classmates share a desire to shape the future through technology, insight, intellectual exploration, and community service.

We are an affirmative action/equal opportunity employer, and in keeping with this commitment, we welcome all to apply, including veterans and persons with disabilities.

Job Description:

Budget Title: Senior Staff Assistant (SL-3)

Salary: $55,151 - $65,000 (commensurate with experience)

Binghamton University seeks an experienced marketing specialist to work within the Division of Communications and Marketing. The marketing specialist will report to the Director of Marketing as a key member of the division's marketing department. Collaborating with the Division and several departments across the University, the marketing specialist will help lead marketing initiatives to meet the University's goals while enhancing brand awareness.

Responsibilities:

• Create and implement comprehensive marketing plans for academic programs that align with enrollment objectives and builds brand awareness for the university.
• Manage and optimize multi-platform advertising campaigns on Google, Meta, TikTok, Snapchat and other relevant platforms to maximize reach and effectiveness
• Analyze, track, and report on the performance of marketing campaigns and initiatives, using qualitative and quantitative metrics to drive data-informed decision-making and continuous improvement
• Coordinate and collaborate with members of the division to develop compelling content to be used in campaigns and initiatives
• Ensure that all marketing messaging and content is consistent with the University's branding guidelines and resonates with target audiences
• Conduct market research and competitor analysis to identify trends and opportunities that can inform marketing strategies and initiatives
• Coordinate with external agencies when necessary to enhance campaign execution

Requirements:

• Bachelor's degree in marketing, business administration, communications, or related field
• 3-5 years of experience working in marketing, advertising or related field
• Knowledge and understanding of major advertising platforms (Google, Meta, TikTok, etc.) and their best practices
• Proven ability to analyze, interpret and articulate key metrics related to marketing campaign performance clearly and persuasively
• Excellent interpersonal, verbal/written communication, and organizational skills, with the ability to work collaboratively within a team and independently as needed

Preferred:

• Experience in higher education marketing, with an understanding of the unique challenges and opportunities in the sector
• Previous experience working with advertising agencies to develop and execute marketing strategies
• Knowledge of tracking technologies, pixels, and analytics tools as they relate to advertising campaigns
• Knowledge of lead generation conversion funnels

Visa sponsorship is not available for this position

Additional Information:

Offers of employment may be contingent upon successful completion of a pre-employment background check and verification of degree(s) and credentials.

Binghamton University is a tobacco-free campus.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov

Payroll information can be found on our website https://www.binghamton.edu/offices/human-resources/payroll/

Cover letters may be addressed "To the Search Committee."

Postings active on the website, accept applications until closure.

For information on the Dual Career Program, please visit:
https://www.binghamton.edu/offices/human-resources/prospective/dual-career/index.html

Equal Opportunity/Affirmative Action Employer
The State University of New York is an Equal Opportunity/Affirmative Action Employer. It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates. This requirement extends to employment and admission. Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR). Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here.

Binghamton University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact: Ada Robinson-Perez, ADA Coordinator email: arobins@binghamton.edu or 607-777-3660.

Application Instructions:

All applicants must apply via Interview Exchange: http://binghamton.interviewexchange.com/candapply.jsp?JOBID=181765

Deadline for Internal Applicants: October 21, 2024

Deadline for External Applicants: Open until filled

Review of applications will begin immediately and continue until the vacancy is filled.

Please submit:

1. Resume,
2. Cover letter, and
3. Contact information for three professional references

You may add additional files/documents after uploading your resume. After you fill out your contact information, you will be directed to the upload page. Please login to check/edit your profile or to upload additional documents: http://binghamton.interviewexchange.com/login.jsp.