Product Marketing Manager, Wearables
Meta

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with AI and AR wearables, in the home or at work, or fully immersed in alternate virtual reality worlds.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.It's an exciting time to join the Wearables PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we plan for an expanded portfolio of AI and AR wearable products in the future. We are seeking an experienced Product Marketing leader to drive and manage the go-to-market launch of our future line of wrist wearable products. To be successful, the candidate will bring a combination of strategic vision, crystal clear communication skills, the ability to break down complex problems into actionable steps and work cross-functionally to drive to resolution, comfort with high levels of ambiguity, and the ability to influence across all levels of the organization using data-driven insights. We are seeking someone who has experience working in a highly cross-functional, dynamic environment built to move fast, ruthlessly prioritize, and pivot quickly to incubate future technologies.

Product Marketing Manager, Wearables Responsibilities:

• Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify GTM considerations, emerging use cases, and other growth opportunities
• Lead the development of out-of-the-box go-to-market plans for these new-to-world products, and drive integrated efforts across cross functional teams
• Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
• Influence XFN teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
• Partner with marketing, comms and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.

Minimum Qualifications:

• 7+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations
• Demonstrate analytical thinking, putting forth clear and compelling vision, problem solving, and out of the box thinking in building net-new categories or product areas
• Experience working in a fast-paced, entrepreneurial, and fluid environment, adapting, spotting issues early, and escalating
• Experience using data and insights to inform and influence product strategy
• Experience putting together executive documents and presentations
• Growth mindset, views problems as opportunities and ambiguity as adventure
• BA/BS degree in Marketing or related field or equivalent work experience

Preferred Qualifications:

• 3+ years of experience launching physical consumer products (eg. consumer electronics)
• Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearable and smartwatch devices
• Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them - including, marketing, sales, supply chain, and finance
• Experience with retail and POS strategies for consumer electronics, including product demos and education
• MS/MBA degree in related field

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