Sr. Director of Product Marketing and Demand Generation
Beacon Hill Staffing Group, LLC

Our client, in the pharma-solutions space, is looking to add a Director of Product Marketing and Demand Generation to their team. This role is remote working EST. You must have Pharmaceutical B2B and people-management experience listed on your resume to be considered. They will need to be a strong writer and be comfortable working autonomously.

The Director of Product Marketing and Demand Generation is a pivotal leadership role responsible for crafting and executing strategic marketing plans, driving demand generation initiatives, and positioning solutions effectively in the pharmaceutical and pharmacy sectors. This individual will leverage exceptional storytelling and communications skills to craft compelling narratives, align cross-functional teams, and enhance brand voice across diverse channels.

Role Responsibilities

• Strategic Marketing Leadership
• Develop and execute a comprehensive product marketing and demand generation strategy aligned with business goals.
• Track market insight to identify trends, customer needs, and competitive positioning in the pharma and pharmacy industries.
• Reinforce unique market position and value across healthcare ecosystem
• Demand Generation Excellence
• Oversee end-to-end demand generation programs, including email marketing, paid media, events, and content strategies.
• Leverage analytics to monitor campaign performance, optimize ROI, and align with sales objectives.
• Crete specialized and targeted buyer journeys to introduce new ways of thinking, performance optimization and brand loyalty, as aligned with the company's product strategy.
• Storytelling and Communications
• Develop and convey compelling narratives that effectively communicate mission, product value, and industry impact in a voice that resonates without target audiences.
• Craft tailored messages for diverse audiences using multiple communication channels, including digital platforms, social media, email campaigns, and thought leadership content.
• Ensure consistency in messaging and storytelling across all customer touchpoints to strengthen brand equity.
• Product Marketing Expertise
• Create compelling product positioning, messaging, and go-to-market strategies.
• Partner with product management to articulate value propositions and differentiation for new and existing offerings.
• Align with Product Development Life Cycle to optimize marketing performance.
• Collaboration & Cross-functional Alignment
• Collaborate with sales, product, and customer success teams to ensure consistent messaging and campaign integration.
• Act as a key liaison with external stakeholders, including agencies and partners.
• Thought Leadership & Content Development
• Develop high-impact content, including white papers, presentations, case studies, and digital media, that reinforces market authority.
• Establish client as a thought leader in innovative patient engagement solutions.

Qualifications and Skills

• Industry Expertise: 10-15+ years in marketing roles, ideally within the pharmaceutical, pharmacy, or healthcare technology sectors.
• Strategic Acumen: Proven ability to develop and implement marketing strategies that drive measurable growth.
• Demand Generation: Strong understanding of demand generation best practices, lead nurturing, and marketing automation tools.
• Storytelling & Communications: Exceptional storytelling skills, with the ability to tailor complex concepts for different audiences and channels.
• Writing Expertise: Advanced writing skills for creating persuasive, engaging, and high-quality marketing materials.
• Leveraging Communication Channels: Proficiency in using various channels-social media, email, events, and digital platforms-to effectively tell brand stories and engage audiences.
• Technical Skills: Proficiency in marketing platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and CRM systems (e.g., Salesforce).
• Leadership Experience: Demonstrated ability to lead, coach, and inspire cross-functional teams.
• Analytical Mindset: Strong data analysis skills with the ability to translate insights into actionable strategies.

Preferred Qualifications

• Master's degree in marketing, business administration, or a related experience.
• Experience launching innovative products or services in a highly regulated industry.
• Experience using AI tools to accelerate and enhance work product.
• Strong Power point skills to communicate strategy, results and plans
• HubSpot, salesforce and Demand base experience preferred.
• Power Point skills key

Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.

California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/

Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.

Company Profile:

Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.

Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.

Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com .

Benefits Information:

Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.

We look forward to working with you.

Beacon Hill. Employing the Future™

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