VP, Member Engagement & Growth
Accolade

About Accolade
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade's Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.

Role overview

As the Vice President of Member Engagement and Growth, you will combine your expertise in member-centric engagement strategies with a background leading growth initiatives to help Accolade create exceptional member engagement experiences that achieve our healthcare performance guarantees, contribute to positive cSAT and NPS, and deliver care to those who need it . Your role will be crucial in driving business growth, optimizing member experiences, and leveraging data-driven insights to test and innovate while achieve measurable improvements in our healthcare offerings.

A day in the life...

• Leadership and Growth Strategy (Be Fearless and Stronger Together):
  • Develop and implement fearless growth strategies that align with our corporate growth initiatives, customer goals, and member-centric approach.
  • Lead a multidisciplinary team of 15+ individuals including program engagement marketers, lifecycle specialists, and campaign operations managers while fostering a culture of collaboration and innovation.
  • Collaborate cross-functionally with product development, customer success, and analytics teams to drive engagement and growth initiatives.
• Member-Centric Engagement (Member Obsessed and Relentless Execution):
  • Drive member-centric engagement strategies across email, direct mail, SMS, and mobile applications, focusing on measurable improvements in member lives.
  • Lead the company in identifying new and exciting channels for member engagement that generate health outcomes and member stickiness.
  • Lead your team in implementing growth tactics such as A/B testing, user segmentation, and personalized campaigns to optimize engagement and conversions.
  • Deliver the execution of campaigns with a relentless focus on outcomes, iterating based on data insights to drive continuous improvement.
• Performance Monitoring and Data-Driven Insights (Embrace Reality):
  • Establish KPIs aligned with growth marketing and member engagement goals, leveraging data to provide transparent and actionable insights.
  • Conduct thorough data analysis to identify trends, opportunities, and areas for optimization, ensuring a data-driven approach to decision-making.
  • Collaborate with analytics teams to develop predictive models and forecasting tools to drive growth and revenue goals.
• Customer Strategy Optimization (Genuine Care and Stronger Together):
  • Work closely with Customer Success leadership to build processes and systems that foster client program success, achievement of client goals, and tools for the CS teams that align with growth and engagement objectives.
  • Collaborate with analytics teams to focus your team on client KPIs and performance metrics, leveraging data to measure account success and identify areas for optimization.
  • Develop systems for your team to contribute data and insights to regular client reviews, providing actionable insights and recommendations to optimize client strategies, drive client satisfaction, and enhance long-term client relationships.
• Revenue Generation and Growth (Relentless Execution and Embrace Reality):
  • Collaborate with Customer Success and Professional Services teams to align growth strategies with revenue targets, focusing on member engagement initiatives that add value to clients and improve the health of our members.
  • Identify opportunities for upselling, cross-selling, and consulting that drive recurring revenue, improve client retention, and enhance member experiences.
  • Take initiative, move fast in implementing growth experiments, and embrace data-driven decision-making to drive revenue growth, client satisfaction, and business success.

What we are looking for...

• Bachelor's degree in marketing, business administration, healthcare management, or related field. Master's degree or 15+ years of total relevant experience preferred.
• 5+ years of experience in growth marketing, product-led growth, healthcare member engagement, and client relationship management, with a proven track record of driving business growth, client satisfaction, and member outcomes.
• Background deploying direct mail, direct response and mass market digital campaign tactics at scale strongly preferred.
• Experience working in a fast paced technology, software or innovation-driven environment strongly preferred.
• Strong leadership, team management, collaboration, and communication skills, with an inclusive and innovative approach to achieving results.
• Deep understanding of growth marketing tactics, data analytics, client success principles, and product development in a healthcare context.
• Genuine care for client relationships, member outcomes, and a relentless focus on execution to achieve business objectives.

Hiring Range
$210500-$245600
Annual

Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

Benefits

• Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO.
  
• HDHP medical plan with generous employer contributions towards an HSA
  
• 401(k) Retirement Plan with matching employer contributions
  
• Open Time Off
  
• Generous Holiday Schedule + 5 floating holidays
  
• 18 weeks of paid parental leave
  
• Subsidized commuter benefits programs
  
• Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger
  
• 1 Volunteer days per year
  
• Employee Stock Purchase Plan (ESPP) w/ employee discount
  

We strongly encourage you to be vaccinated against COVID-19.

Our people are the Heart of Accolade

Together,we are building a great and enduring businessthat truly makes an impact. At Accolade, we are committed to building aworkplace where all can grow and thrive.We do this by living our core values:

Member Obsessed

For everything we do, we ask ourselves: Is this going to make our member's life measurably better?

Be Fearless

We think differently. We do what's never been done. We are reinventing healthcare every step of the way.

Stronger Together

We honor the differences among one another and know that our unique perspectives drive us forward.

Genuine Care

We care deeply about the human beings we work with and serve. We have each other's back.

Embrace Reality

We bring the data, tell the truth, and trust each other.

Relentless Execution

We operate with a bias for action. Take initiative, move fast & have fun.

Accolade is committed to being a company that embraces a hybrid work environment where employees can enjoy the best of both worlds - the flexibility to work from home and the opportunity to have a common place to connect, collaborate, and innovate with others in-person. Our hybrid work model requires that employees who live within 40 miles of an Accolade office are required to be in the office for at least two days during the work week. Accolade will provide reasonable accommodation to qualified employees with disabilities or for a sincerely held religious belief.

Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees. We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US. We are committed to help ensure you have a comfortable and positive interview experience.

Accolade, Inc., PlushCare, Inc., and Accolade 2ndMD LLC will never ask you to pay to get a job. Anyone who does this is a scammer. Further, we will never send you a check and ask you to send on part of the money or buy gift cards with it. These are also scams. If you see or lose money to a job scam, report it to the Federal Trade Commission at ReportFraud.ftc.gov. You can also report it to your state attorney general.

To review our policy around data use, visit our Accolade Privacy Policy Page. All your information will be kept confidential according to EEO guidelines.

Accolade

This job has expired.